MY STORY

Hi! I'm Katie, a global VP at a Fortune 500 company. Today, I'm someone who leads with unshakeable confidence. I know my worth, command the respect and pay that reflect it, and I've achieved the work-life harmony many only dream about. But, I wasn't always this way.

For much of my career, I struggled to behave confidently and earn opportunities for career progression. Time and again, I was told that my performance was excellent, yet I was continually passed over for raises and promotions. I knew I deserved more, and I certainly desired more. The more I was passed up, the more I began to doubt myself, which drove me to work even harder. The result? I felt increasingly underappreciated and unhappy. I thought, “Maybe this is just how it is. Maybe success requires sacrificing everything else.

But then, I had a wake-up call: I learned that a peer, doing the same work, was earning over 20% more than me and was up for promotion. It shook me. It enraged me.

With the help of a few of my personal “champions,” I bravely analyzed the situation to understand why someone else was reaching their goals, while I was falling short of mine. What I saw changed my life. He was visible, while I was hiding behind my work. He was building rapport, while I was completing tasks. He had a network, while I had a core team. He was confident, while I was defensive.

That was my turning point.

Now, through The Big Apple Red, I'm here to help female professionals create a career that reflects and respects their worth, build a life without sacrificing their identity, and find success without losing themselves in the process. Building the career and life you want requires intentionality and a set of core skills that go beyond what we're taught in traditional workplaces and academic programs.

Join me to discover your worth and own your path to success!

Cheers,
Katie DeWulf
MBA | Fortune 100 VP | High-Performance Coach